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AI prompt library · Design & creative direction

Design & Creative Direction AI Prompts

Give creative work a clear audience, purpose and set of constraints. Use this collection to prepare design briefs, explore directions and review proposed choices. Provide references you are entitled to use and evaluate the draft against your own brief.

How to use these prompts

  1. Choose a template and open Preview & customise.
  2. Fill the named fields with your details and check the completed draft.
  3. Copy it into your preferred AI tool, or sign in to prepare a Chat draft in Ortivo.

Copying is free and does not call an AI. Generating an answer requires your own configured provider or an available trial. Review important facts and every draft before use.

10 starter prompts in Design & creative direction

Design & creative direction

Nielsen's 10 Usability Heuristics UI Audit

Evaluate {{screen_or_flow_description}} on {{target_device}} where the user is trying to {{user_goal}}. Score the flow against Nielsen's 10 Usability Heuristics, highlighting visi…

Suggested: Multi-Model Compare
Read template
Evaluate {{screen_or_flow_description}} on {{target_device}} where the user is trying to {{user_goal}}. Score the flow against Nielsen's 10 Usability Heuristics, highlighting visibility of system status, error prevention, and recognition over recall.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Design & creative direction

WCAG 2.2 Accessibility & Inclusive Design Check

Audit {{component_specs}} using {{color_palette_and_contrast}} and {{interaction_mode}} against WCAG 2.2 AA standards. Check keyboard focus traps, ARIA labeling, screen-reader ann…

Suggested: Single AI
Read template
Audit {{component_specs}} using {{color_palette_and_contrast}} and {{interaction_mode}} against WCAG 2.2 AA standards. Check keyboard focus traps, ARIA labeling, screen-reader announcement order, touch-target sizing, and non-color state indicators.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Design & creative direction

Customer Journey & Service Blueprint Mapper

Map a complete Customer Journey and Service Blueprint for {{persona}} navigating {{end_to_end_scenario}} across {{touchpoints}}. Align User Actions, Emotional Highs/Lows, Frontsta…

Suggested: Single AI
Read template
Map a complete Customer Journey and Service Blueprint for {{persona}} navigating {{end_to_end_scenario}} across {{touchpoints}}. Align User Actions, Emotional Highs/Lows, Frontstage UI, Backstage Systems, and Moments of Truth in a structured table.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Design & creative direction

Information Architecture & Navigation Card Sort

Reorganize {{existing_pages_or_features}} into an intuitive navigation taxonomy aligned with {{user_mental_models}}. Propose a primary sidebar/header hierarchy (max 7 top-level it…

Suggested: Multi-Model Compare
Read template
Reorganize {{existing_pages_or_features}} into an intuitive navigation taxonomy aligned with {{user_mental_models}}. Propose a primary sidebar/header hierarchy (max 7 top-level items), clear labels avoiding internal jargon, and breadcrumb paths.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Design & creative direction

Product Explainer Video Script & Storyboard

Write a two-column script (Visual Scene vs. Voiceover Audio) for a {{video_length_seconds}}-second explainer video on {{product_name}}. Open with {{core_hook}} in the first 5 seco…

Suggested: Multi-Model Compare
Read template
Write a two-column script (Visual Scene vs. Voiceover Audio) for a {{video_length_seconds}}-second explainer video on {{product_name}}. Open with {{core_hook}} in the first 5 seconds, demonstrate the workflow visually, and close with {{cta}}.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Design & creative direction

Creative Brief for Brand & Visual Identity

Draft a comprehensive Creative Brief for {{project_title}} producing {{deliverables}}. Define the desired {{brand_personality}}, visual territories to explore, industry clichés to…

Suggested: Single AI + My Brief
Read template
Draft a comprehensive Creative Brief for {{project_title}} producing {{deliverables}}. Define the desired {{brand_personality}}, visual territories to explore, industry clichés to strictly avoid ({{competitor_visual_cliches}}), and evaluation criteria for design reviews.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Design & creative direction

Data Visualization & Chart Selection Guide

Recommend the optimal chart types to communicate {{key_insight_to_convey}} from {{dataset_structure}} in {{presentation_medium}}. Specify axis encodings, direct data annotations, …

Suggested: Single AI
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Recommend the optimal chart types to communicate {{key_insight_to_convey}} from {{dataset_structure}} in {{presentation_medium}}. Specify axis encodings, direct data annotations, color emphasis rules, and how to avoid misleading visual scales.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Design & creative direction

Interactive Lead-Magnet / Calculator Spec

Design a specification for an interactive web calculator solving {{target_buyer_problem}}. Detail the step-by-step {{user_inputs}} (keeping friction under 5 fields), the calculati…

Suggested: Multi-Model Compare
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Design a specification for an interactive web calculator solving {{target_buyer_problem}}. Detail the step-by-step {{user_inputs}} (keeping friction under 5 fields), the calculation logic ({{output_formula_logic}}), and the personalized results summary view.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Design & creative direction

Design System Component Token & API Spec

Define the design system specification for {{component_name}} covering {{variants_and_states}} in {{tech_stack}}. Document semantic design tokens (spacing, color, typography), res…

Suggested: Single AI
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Define the design system specification for {{component_name}} covering {{variants_and_states}} in {{tech_stack}}. Document semantic design tokens (spacing, color, typography), responsive breakpoint behavior, prop interfaces, and "Do / Don't" usage rules.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Design & creative direction

High-Engagement Carousel & Visual Thread Outline

Structure a {{slide_count}}-slide visual carousel for {{target_platform}} unpacking {{core_insight}}. Write punchy headlines (under 10 words per slide), visual layout instructions…

Suggested: Single AI
Read template
Structure a {{slide_count}}-slide visual carousel for {{target_platform}} unpacking {{core_insight}}. Write punchy headlines (under 10 words per slide), visual layout instructions for each card, and a strong save/share prompt on the final slide.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.