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AI prompt library · Marketing & SEO

Marketing & SEO AI Prompts

Create a focused brief for a specific audience and channel. These templates cover SEO content, launch messaging, outreach, experiments and customer stories. Supply genuine proof points and check any performance or competitor claims before publishing.

How to use these prompts

  1. Choose a template and open Preview & customise.
  2. Fill the named fields with your details and check the completed draft.
  3. Copy it into your preferred AI tool, or sign in to prepare a Chat draft in Ortivo.

Copying is free and does not call an AI. Generating an answer requires your own configured provider or an available trial. Review important facts and every draft before use.

10 starter prompts in Marketing & SEO

Marketing & SEO

High-Intent SEO Content Brief & Outline

Create an authoritative SEO content brief for {{primary_keyword}} matching {{search_intent}} for {{target_reader}}. Include differentiated H2/H3 structure, questions to answer, in…

Suggested: Web-Enabled Chat
Read template
Create an authoritative SEO content brief for {{primary_keyword}} matching {{search_intent}} for {{target_reader}}. Include differentiated H2/H3 structure, questions to answer, internal linking hooks, and how to highlight our unique angle: {{unique_data_angle}}.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Marketing & SEO

Landing Page Above-the-Fold Conversion Audit

Audit our current landing page copy ({{current_hero_copy}}) pitching {{value_proposition}} to {{target_persona}} with CTA {{primary_cta}}. Diagnose clarity gaps, friction points, …

Suggested: Multi-Model Compare
Read template
Audit our current landing page copy ({{current_hero_copy}}) pitching {{value_proposition}} to {{target_persona}} with CTA {{primary_cta}}. Diagnose clarity gaps, friction points, and trust deficits, then write 3 alternative hero variants (Direct, Problem-Led, and Proof-Led).

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Marketing & SEO

Multi-Channel Launch Messaging Matrix

Build a cohesive launch messaging matrix for {{launch_announcement}} centered on {{core_benefit}} and backed by {{proof_points}}. Adapt the narrative into: a 1-sentence elevator p…

Suggested: Single AI + My Brief
Read template
Build a cohesive launch messaging matrix for {{launch_announcement}} centered on {{core_benefit}} and backed by {{proof_points}}. Adapt the narrative into: a 1-sentence elevator pitch, a LinkedIn thought-leadership post, an email newsletter teaser, and paid search ad copy.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Marketing & SEO

ICP Pain-to-Feature Value Mapping

Map our product features ({{product_features}}) directly to the acute daily frustrations ({{daily_frustrations}}) of {{buyer_persona}}. For each feature, translate technical specs…

Suggested: Multi-Model Compare
Read template
Map our product features ({{product_features}}) directly to the acute daily frustrations ({{daily_frustrations}}) of {{buyer_persona}}. For each feature, translate technical specs into concrete time saved, risk reduced, or revenue unlocked.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Marketing & SEO

Cold Outreach Sequence (Zero-Fluff)

Write a 3-touch outbound email sequence to {{prospect_role}} anchored on the trigger event {{trigger_event}} and how we deliver {{quantified_outcome}}. Keep every email under 90 w…

Suggested: Multi-Model Compare
Read template
Write a 3-touch outbound email sequence to {{prospect_role}} anchored on the trigger event {{trigger_event}} and how we deliver {{quantified_outcome}}. Keep every email under 90 words, eliminate generic flattery, and end with a low-friction question.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Marketing & SEO

Competitor Positioning Counter-Matrix

Create an honest positioning counter-matrix comparing {{our_product}} against {{competitor_list}}. Highlight where competitors genuinely excel, where our architecture wins, and ho…

Suggested: Multi-Model Compare
Read template
Create an honest positioning counter-matrix comparing {{our_product}} against {{competitor_list}}. Highlight where competitors genuinely excel, where our architecture wins, and how to overcome the prospect's main switching hesitation: {{switching_hesitation}}.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Marketing & SEO

A/B Growth Experiment Hypothesis Builder

Based on {{observed_behavior}} at {{funnel_stage}} (currently converting at {{current_conversion_rate}}), propose 5 structured A/B test hypotheses. State each as "If we [change], …

Suggested: Single AI → Decision Notebook
Read template
Based on {{observed_behavior}} at {{funnel_stage}} (currently converting at {{current_conversion_rate}}), propose 5 structured A/B test hypotheses. State each as "If we [change], then [metric] will improve because [behavioral rationale]," and rank by ease of implementation.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Marketing & SEO

Case Study & Customer Story Structurer

Draft a compelling customer case study for {{customer_type}}. Structure the narrative around the costly Before State ({{before_state}}), the turning point and implementation ({{im…

Suggested: Single AI
Read template
Draft a compelling customer case study for {{customer_type}}. Structure the narrative around the costly Before State ({{before_state}}), the turning point and implementation ({{implementation}}), and the verified outcomes ({{measurable_results}}), plus 3 pull-quote options.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Marketing & SEO

Brand Voice Calibration & Style Rubric

Analyze {{sample_writing}} alongside our target attributes ({{desired_attributes}}) and banned buzzwords ({{words_to_avoid}}). Codify a reusable Brand Voice Rubric with sentence-l…

Suggested: Single AI → My Brief
Read template
Analyze {{sample_writing}} alongside our target attributes ({{desired_attributes}}) and banned buzzwords ({{words_to_avoid}}). Codify a reusable Brand Voice Rubric with sentence-length rules, tone sliders, and Before/After rewrite examples that we can save in My Brief.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.
Marketing & SEO

Webinar / Podcast Episode Run-of-Show

Design a 45-minute run-of-show on {{episode_topic}} featuring {{guest_or_speaker}} aimed at delivering {{audience_takeaway}}. Include a strong opening hook, 5 non-obvious discussi…

Suggested: Single AI
Read template
Design a 45-minute run-of-show on {{episode_topic}} featuring {{guest_or_speaker}} aimed at delivering {{audience_takeaway}}. Include a strong opening hook, 5 non-obvious discussion questions that challenge industry clichés, and a segment-by-segment pacing guide.

Use only supplied material or sources actually accessed. Distinguish evidence, estimates and assumptions. Do not invent facts, citations, test results or actions performed. Flag missing information and tool limitations.